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Friday, July 16, 2010

Cross Culture

Cross-culture tries to bring together such relatively unrelated areas as cultural anthropology and established areas of communication. Its core is to establish and understand how people from different cultures communicate with each other and the culture of a society comprises the shared values, understandings, assumptions, and goals that are learned from earlier generations, imposed by the members of the present day society and passed on to the succeeding generations.

Cross-culture tries to bring together such relatively unrelated areas as cultural anthropology and established areas of communication. Its core is to establish and understand how people from different cultures communicate with each other and the culture of a society comprises the shared values, understandings, assumptions, and goals that are learned from earlier generations, imposed by the members of the present day society and passed on to the succeeding generations.

Types of Cross - Cultural Alliances

Joint Ventures
A joint venture takes place when two parties come together to take on one project. In a joint venture, both parties are equally invested in the project in terms of money, time, and effort to build on the original concept. While joint ventures are generally small projects, major corporations also use this method in order to diversify. A joint venture can ensure the success of smaller projects for those that are just starting in the business world or for established corporations. Since the cost of starting new projects is generally high, a joint venture allows both parties to share the burden of the project, as well as the resulting profits.

Licensing Agreements
A license is a contractual right that gives someone permission to do a certain activity or to use certain property owned by someone else.

Licenses protect proprietary rights in things such as software and other computer products. A license allows an intellectual property rights holder (the "licensor") to make money from an invention or creative work by charging a user (the "licensee") for product use.

Turnkey Project
a development in which a developer completes the entire project on behalf of a buyer; the developer turns over the keys to the buyer at completion.

Example: Many government-owned public housing projects are turnkey projects. A private developer undertakes all activities necessary to producing the project, including land purchases, permits, plans, and construction, and sells the project to the housing authority.

FDI
Foreign direct investment (FDI) refers to long term participation by country A into country B. It usually involves participation in management, joint-venture, transfer of technology and expertise. There are two types of FDI: inward foreign direct and outward foreign direct investment, resulting in a net FDI inflow (positive or negative).

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